If you’re planning to advertise your products at a show, it’s a good idea to design a roll up banner. It is one of the most essential tools an exhibitor can have when they go for a trade show.
Simply put, they act as a fire and forget advertising. You can actually put them in various places where you know various people will congregate, such as in the line at a cash register. Then slowly watch them take in all your messages when they wait for the line to move forward. Due to this, a roll-up banner is best used to add to your point of sale material. Getting the right design and the right information is very important here when generating the necessary amount of impact on the customers. Here are some tips on designing a roll-up banner that generates the right amount of impact on the viewers.
Put the logo on the top.
The top of the banner should always be used to put your company’s logo or any other important information. This is because it’s the first place viewers usually look at. Follow it with your main message at eye level. Most likely, it will grab the viewer’s attention as they walk past them.
Think top to bottom and left to right
We are taught to read from top to bottom and left to right in school from our childhood. Here the scenario is the same. Your customers are also the same. Keep this in mind before you start spreading out the information on your banner. Only keep the relevant information. You can take help from others, especially a sales team.
Use high-quality images
Nowadays, all use images on their banners. This is the reason why banners were invented. If you want to use print-ready images on your banner, make sure they are saved in Cyan, Magenta, Yellow, and Black. The resolution should be set to 300 dots per inch.
Make use of good color.
Good colors can help you stand out in any event, exhibition, or trade show. You have to be very careful about what color you use. The colors have to match well together and support your logo. For example, black and grey are serious colors. On the other hand, bright colors like orange and red can grab a person’s attention and pull them in.
Generally, banner size ranges from the 13-inch tabletop retractable banner to the 6-8 foot tall roll up the standard. In addition to that, you can carry an extra-large retractable backdrop that can expand to more than 10 feet high while also still easily fitting into an exhibition or trade show booth at only 5.5 feet wide.
Usually, the size should depend on your advertisement needs. If you need something that can be used to advertise everything by itself, you should go for a larger banner.
