How to design the best roll up banner: 5 tips for designing the perfect banner
If you’re planning of advertising your products at a show, it’s a good idea to design a roll up banner. Its one of the most essential tools an exhibitor can have when they go for a trade show.
Simply put, they act as a fire and forget advertising. You can actually put them in various places where you know various people are going to congregate such as in the line at a cash register. Then slowly watch them take in all your messages when they wait for the line to move forward. Due to this, a roll up banner is best used as an addition to your point of sale material. Getting the right design and the right information is very important here when it comes to generating the necessary amount of impact on the customers. Here are some tips on how to design a roll up banner that generates the right amount of impact on the viewers.
Tips on designing a roll up banner
- Put the logo on the top
The top of the banner should always be used to put the logo of your company or any other important information. This is because it’s the first place viewers usually look at. Follow it with your main message at eye level. Most likely it will grab the viewers attention as they walk past them.
- Think top to bottom and left to right
From our childhood we are taught to read from top to bottom and left to right in school. Here the scenario is the same. You’re customers are also the same. Keep this mind before you start spreading out the information on your banner. Only keep the relevant information. You can take help from others especially a sales team.
- Use high quality images
Nowadays all use images on their banners. This is the reason why banners were invented. If you want to use print ready images on your banner make sure they are saved in Cyan, Magenta, Yellow and Black. The resolution should be set to 300 dots per inch.
- Make use of good colour
Good colours can help you stand out in any event, exhibition or trade show. You have to be very careful about what colour you use. The colours have to match well together and support your logo. For example: black and grey are serious colours. On the other hand bright colours like orange and red can be used to grab a person’s attention and pull them in.
- Choose the right banner size
Generally, banner size ranges from the 13 inch table top retractable banner to the 6-8 foot tall roll up standard. In addition to that, you can carry an extra large retractable backdrop which can expand to more than 10 feet high while also still easily fitting into an exhibition or trade show booth at only 5.5 feet wide.
Usually the size should depend on your advertisement needs. If you need something which can be used to advertise everything by itself, you should go for a larger size banner.