When it comes to search marketing, one of, if not the most, important and valuable things that you can do is keyword research. Keyword research gives you the ability as a business to better understand your potential customers, and what they are searching for, and how you can match your marketing to that. The SEO keyword research tips below will help you do just that.
This gives you a better understanding of how to reach them in the search rankings, but also gives you a better understanding of your target audience in general. We’ve run a lot of SEO campaigns, here at Visitor, and unfortunately this is one area where we see a lot of people mess up before coming to us.
Sure, you want your company to get in front of as many people as possible, but you want those to be the right people, and you can’t do that without the right keywords. However, in addition to that, you can’t just see a keyword and think you can go after it. The keywords that you select to focus your campaign around have to be the best group that are relevant and attainable.
So, how do you figure out which keywords you should go after? With research, and we’re here to tell you exactly how to do so, the right way.
SEO Keyword Research Tips
Types of Keywords
Before any type of research starts, you first need to understand keywords and what makes a good keyword. Not only do you want to find keywords that are going to help you convert, but you also need to consider which ones you have a shot at.
The first thing you should take into consideration is the number of people searching for a keyword. This is a good indication of how big and relevant it is. The bigger a search is for a keyword; the more people you have a shot at reaching. However, you have to take into consideration that at some point a keyword can be too big for you. You aren’t going to rank higher than a national retailer who has a high domain authority for the word “women’s shows” when you are a smaller merchant.
This leads into our second point: You have to consider if you can actually rank for a keyword. Short, one-word keywords are going to be borderline impossible. Consider long-tailed keywords that give you a better chance of ranking for something, but we will get to that later.