This app writes ‘100% unique’ content in 2 minutes for a dollar – too good to be true?

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Lucille Barrett
Lucille Barrett
Future teen idol. Hardcore tv lover. Social media guru. Zombie aficionado. Travel scholar. Biker, shiba-inu lover, audiophile, Mad Men fan and proud pixelpusher. Working at the junction of minimalism and elegance to answer design problems with honest solutions. I'm fueled by craft beer, hip-hop and tortilla chips.

‘Content marketing’ often amounts to nothing more than companies filling their blogs up with posts that try to make them seem smarter than they are while saying nothing of any value to anyone at all.

And if you’re going to get into that game, why spend time and effort crafting a 500-word article when you can buy a computer-generated one for a dollar? That’s the idea behindArticoolo, a startup that can generate articles on a range of topics based on up to five keywords.

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While some ‘AI journalist’ products like Quill are used to write finished articles published by news websites, the Article doesn’t pretend that its articles will be perfect. Instead, the idea is that you take the piece it’s created and tweak it with your own personal touch and clean up things like flaky grammar that may have snuck in.


“It can help you write a 500-word article in five minutes instead of two hours,” as CEO and co-founder Doron Tal explains.

So what are the results like? Tal told me that Article deals best with broad topics, so I entered ‘Shiba Inu dogs’ and selected the ‘Shiba Inu secrets’ suggestion it offered (mainly because I like the idea of dogs conspiring against humans their own secrets).

Two minutes later, Articolo had generated a 272-word article about Shiba Inu secrets with “100 percent uniqueness.”

Until you pay up for your article, you only get to see snippets of the piece. All but a few sentences are blurred out.

As you can see from the legible sentences above, the articles aren’t perfect. In my tests, I found occasional grammar errors, some missing words, and, in this case, a lower-case letter starting a sentence. Still, cleaning up those mistakes is easier than writing your own piece from scratch, right?

After I’d ‘bought’ the full article with the credits Articolo had given me to test the service, I found the finished article to be perfectly readable, if the light on the ‘secrets’ I was hoping for. But was it ‘unique?’ Not quite. A quick Google search found the article I would have paid money for to be a trimmed down and lightly rewritten version of this 2009 piece posted to EzineArticles, a site often associated with low-quality content designed to rank highly in search engines.

Another article I generated via Article, about ‘the rise of content marketing,’ turned out to be a rewrite of this 2008 EzineArticles piece that predates the rise of content marketing by several years.

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