Are you struggling to find good keywords that are relevant to your niche? There are lots of keyword targeting tools available to help you increase traffic to your website by targeting keywords relevant to your site. However, not all of these tools are created equal, and choosing one over another may be as difficult as making your first cup of coffee. We’ll look at some of the most popular keyword-targeting tools available.
Have you tried searching for them on Google or other search engines? Do you even know where to begin? This post provides a complete guide on keyword targeting, including a detailed analysis of what keyword research means, the best tools for keyword research, and how to analyze keywords.
If you’re just getting started with SEO, you’ll find yourself asking questions like: “What keywords should I target?” and “How do I choose a niche?”. We’ll show you how to identify the most profitable keywords, including what they are and how to find them.
How to use Keywords to Increase Traffic
Keywords are the lifeblood of any SEO campaign. By understanding how keywords work, you can better understand how to optimize your content to drive the right Traffic to your website. It’s crucial to note that you shouldn’t simply use keywords in your content. It’s better to use them strategically, and we’ll explain how.
Which Keywords Should You Use
When it comes to SEO, keywords are everything. They determine your rankings, your click-throughs, and your conversions.
What keywords should you use?
The answer is simple. You should use keywords that your potential customers are typing into Google when trying to solve a problem.
This is known as the keyword intent.
What is keyword intent?
Keyword intent is the reason someone is looking for a specific keyword. This could be to find an answer to a question, to complete a task, to read an article, or to buy something.
It’s not just a single keyword; it’s a combination of multiple words and phrases.
So, the question becomes:
How do I find these keywords?
You can do this by looking at Google’s keyword planner. Here, you can enter a keyword and see all the related keywords with the highest search volume.
For example, if you entered “how to make money online,” the keyword planner would return keywords such as “online business,” “make money from home,” “how to start an online business,” “online work,” “make money online,” and “how to make money online.”
If you’re looking for a specific type of business, you can select one of the options in the left sidebar. So, you’ve found some keywords, but how do you find profitable ones? A lot of beginners get confused about this.
There are two different things you need to look out for:
1. Keywords that generate Traffic.
2. Keywords that convert.
Let’s take a look at each of them.
Choosing the Best Keyword Matching Tool
Keyword research is a process that requires some time and effort. You have to learn how to use tools such as Google’s AdWords tool to find the best keywords for your website. But choosing the right tool to match your needs is a matter of preference.
Here are some of the best tools that you can use for keyword research and matching.
Google’s AdWords tool
Google’s AdWords tool is by far the most popular keyword tool. It is free and easy to use.
It lets you enter a keyword, select the type of keyword you want to target and give you a list of keywords that match your search query.
When you click on a keyword, you can see the cost of the keywords, the competition, and the monthly searches.
You can start with Google’s AdWords tool if you’re a beginner.
Bing Ads
Bing Ads is Microsoft’s version of AdWords and is a similar tool. You can easily set up your account and choose the type of keywords you want to target.
However, Bing Ads doesn’t give you a list of keywords; you can only choose from a limited number of keywords.
Keyword Planner
Keyword Planner is an excellent keyword research tool that you can use on any device.
It has many useful features, including:
- The ability to import Google’s keyword suggestions.
- The ability to sort your keywords by the number of monthly searches.
- The ability to find long tail keywords.
- You can add your target keywords to your website and social media profiles.
- You can export your keywords into an Excel spreadsheet.
You can create an unlimited number of campaigns and track them with ease. The tool is very easy to use and has a friendly interface.
Google Trends
Google Trends is a powerful keyword tool that lets you search for keywords by location. You can use it to determine which keywords are trending or which keywords. You can search for a particular keyword in different countries, and it shows you how much that keyword is searched. You can also view historical data and you can compare keywords.
Frequently Asked Questions Keyword Targeting
Q: Is there a set number of keywords you should include in each book?
A: No. There is no set number. You should try to include as many keywords as possible.
Q: Should I use a combination of words or just one word?
A: It really depends on your book. Some authors combine multiple keywords in order.
Top Myths About Keyword Targeting
1. The search engines don’t understand authorship.
2. Keyword Targeting is a waste of time for authors.
3. It is better to just let Google do the work.
Conclusion
Before we dive into keyword targeting, let me introduce you to SEO. This stands for Search Engine Optimization, a fancy way of saying “how to ensure your website shows up in search results.” People use Google, Bing, Yahoo, and other search engines to find websites that offer the information they need. But your site needs to be optimized to appear in the search results.
Now, keyword targeting is only one aspect of optimizing a site. But it’s an important aspect that many newbies overlook. If you’re interested in learning more about keyword targeting, check out this tutorial on targeting keywords for your books. And, if you want to learn more about SEO, check out this post about what makes a website rank high in search engines.
