Jyotsna Kaur Habibullah’s historical past of relative privilege infused her with the conviction that she has to create possibilities for folks that do no longer share similar fortunes. Thus, “Be of use”, is her motto of desire.
Jyotsna plays a couple of roles. She manages the own family’s restored 250-yr-old belongings (the Habibullah Estate, Lucknow), promotes livelihood options for rural women, has been instrumental in the launch of what is now the nation’s maximum visible mango competition, is the Founder-Chairperson of FICCI FLO (Lucknow-Kanpur) bankruptcy and an evangelist for the Daan Utsav (a pageant of philanthropy).
Of this various role set, he says, “To be able to dream and follow one’s ardor is a fortune. To develop oneself individually however nevertheless be a part of the community and to make a difference is exceptional.”
From restoring her family’s ancestral belongings in Lucknow to skilling rural ladies for livelihood possibilities, Jyotsna’s existence has exceeded many milestones.
Jyotsna Kaur Habibullah
Jyotsna Kaur Habibullah’s historical past of relative privilege infused her with the conviction that she ought to create opportunities for individuals who do now not proportion comparable fortunes. Thus, “Be of use”, is her motto of preference.
Jyotsna plays multiple roles. She manages the circle of relatives’ restored 250-yr-vintage property (the Habibullah Estate, Lucknow), promotes livelihood alternatives for rural women, has been instrumental within the release of what is now the nation’s most visible mango festival, is the Founder-Chairperson of FICCI FLO (Lucknow-Kanpur) bankruptcy and an evangelist for the Daan Utsav (a pageant of philanthropy).
Of this various position set, he says, “To be capable of dream and observe one’s passion is a fortune. To develop oneself for my part however nonetheless be a part of the network and to make a distinction is exceptional.”
Jyotsna, who holds ranges from Cass Business School, London, and St. Stephen’s College, Delhi, had her first work stint in her dad and mom’ honey commercial enterprise, wherein she evolved an interest in advertising. From Peter Satwant Singh and Sarparveen Kaur, who pioneered bee-retaining in Punjab and dependent their commercial enterprise round economically empowering the poorest and marginalized, she learned the ethics of tough paintings and the conviction to give lower back.
However, those classes did no longer preserve her from quitting the family agency, “The mastering was notable but in the long run you need to build your very own credibility,” she reasons. Her most outstanding role on this branching out was within the Middle East (in which she had moved post marriage) as the pinnacle of advertising and marketing for the place’s first low-price airline.
Between 2006 and 2009, Jyotsna’s two sons were born, and she was confronted with the inevitable work-life stability questions. “After a factor, have become frustrating to now not be able to paintings, even though the smash changed into my choice. Women are easily shamed for both placing their careers above youngsters or for ‘wasting’ their schooling with the aid of no longer operating. Such questions are never requested of guys. Yet if men pitch in with infant-rearing duties within the early years, this stability might be simpler,” she says.
The 12 months 2010, when Jyotsna moved to husband Amar’s paternal domestic in Lucknow, it turned into a turning factor. The couple had continually envisaged a return — perhaps a while of their twilight years, however the compelling motive for an earlier pass changed into the need to present their sons a “rooted upbringing surrounded through the circle of relatives elders”. These elders covered Begum Hamida (Amar’s grandmother) — a former member of the UP Legislative Assembly, two times a minister of State, and a member of the Rajya Sabha; and Wajahat Habibullah (Amar’s father) — India’s first Chief Information Commissioner.
The shift although became not glitch-loose and the preliminary months had been packed with challenges which includes finding a social circle even as getting attuned to an incredibly quieter town (the couple once ended up at a horror undertaking residence within the desire of locating a pub). And then there has been the awesome own family home, once home to the guests of the Nawab of Awadh and then to the London-Delhi Bank, falling quietly into disrepair. Architects in Lucknow suggested to the aghast couple that they tear it down.
But they had different plans. “The past does not belong to us. We preserve it and keep it to pass it on to the approaching generations in an exceptional manner that we will. It isn’t always ideal to honestly demolish our architectural history,” says Jyotsna. However, that became now not just an idea driven by using emotion as her heritage in advertising had taught her the need of getting an economic imperative to maintain the recuperation. The first step becomes for this reason to get on board excessive-stop manufacturers who would discover with the distinctive retail space that the property presented. In October 2012, the restored area turned into thrown open, drawing a combination of admiration (one media piece labeled them the ‘custodians of historical past’) and incredulity on the feat that was pulled off in a metropolis replete with stately however crumbling family houses.
In the intervening duration, Habibullah additionally commenced touring the circle of relatives’ mango orchards within the village of Saidanpur (in Lucknow’s neighboring district Barabanki). “I went in with fancy ideas of introducing more modern revenue streams via fish farming and the like however become confronted by means of the lackadaisical mindset of the employees and satisfied that simply retaining the orchard become an onerous project,” she says. The Central Institute for Subtropical Horticulture, Malihabad, became her go-to place for expertise on being concerned for the orchard whilst she additionally has become a member of the Young People in Agricultural Research and Development — an international online and offline platform that brings together thoughts and offers get admission to to resources to realise the overall potential of agriculture. Her forays into Saidanpur extended to growing better health services and bringing in professional help to add cost to the cotton cloth weaving that had been practiced traditionally by way of Saidanpur’s women.
The involvement with the orchard led to the idea of a mango pageant. “It turned into inexplicable that the Alphonso have to be India’s satisfactory-regarded mango whilst UP with its countless range need to don’t have any coordinated event to rejoice the fruit,” she says. The deeper situation behind the concept changed into the huge wide variety of terrible farmers (the state has the second maximum place under mango cultivation within the united states of America) were pressured to sell for Rs 10 per kilogram, a fruit that fetched Rs 70 for a kilo within the neighboring cities. The first competition in 2013 drew on the whole nearby visitors out of interest. However, with the aid of 2017, government aid had put the festival firmly on the state’s tourism calendar and the competition hosted over one lakh traffic who bought 20 tonnes of mangos from the exhibiting farmers at retail fees. An amalgam of tale-telling, culinary delights, competitions, and recitals — the pageant is now institutionalized beneath the UP Mango Festival Organising Committee.