One type of business that is the most competitive is the real estate business. There are at least 87% of novice real estate agents who are not successful within the first 5 years of their business. Per the BLS, i.e., Bureau of Labour Statistics, the minimum income of a real estate broker in 2017 was $56,730. But the best 10% of estate brokers have earned more than $150,000 a year. The difference between average and the best real estate is that the best real estate agents are into creative marketing work. So, if you are an average real estate broker and start following the footsteps of the best real estate broker, then you are bound to succeed in your business.
In this guide, you will find some of the best real estate marketing strategies used by real estate agents and brokers. And these strategies are real-life strategies used by the brokers. Plus, they are not just theoretical ideas of marketing. Specific tools are also mentioned in this guide. These marketing ideas will help you to create brand awareness, get more leads, help the prospects trust you, and help you to close big deals quickly. So, let’s jump into those strategies.
Tactical Focus –
Tactical focusing is one of the most pivotal aspects of your marketing plans in real estate. So, before implementing any other techniques, use tactical focus first. You must first focus on how and where to start in your real estate business. The first and foremost thing you should do before starting work is to know your audience and their needs and then start working accordingly. Without knowing your audience, you cannot blindly begin working.
Mark a Specific Niche –
A plethora of real estate brokers and agents are available in the market today for people. So, they (people) do not lack any of them. But to become the first choice of people, you need to do something extraordinary like specializing in a particular place or niche like that of residential or commercial real estate.
For example, one of the most popular real estate agencies in the senior housing sector is John A. Jensen Realty Inc. They are one of the leading agencies in the real estate market.
Focusing On a Place or Position Will Give You Many Benefits –
You will be able to target a specific audience, and they can get all your marketing messages which are even more impactful. Another important thing is that you dedicate your entire time and resources or limited time to creating expertise in one place or niche or position, or area. For instance, commercial real estate only and everything related to it. Through this, you can build credibility. You also need to make a plan for listing and showing your property for selling it. After that, determining the price of the property and inclusions come next. One common way of marketing that you can choose is EOI (expression of interest, private treaty, and auction).
Before using this strategy for the senior housing sector, you should know your traffic/audience very well. It is better if you choose a place or position, or niche in the real estate industry where the traffic shares a similar interest. And you can also do the same by using real estate posters.
Know Your Traffic/Audience –
To know that you are meeting clients’ expectations, it is essential to study the traffic and understand them as much as possible. This is the best practice to be successful in one particular niche. And, if you are planning for a luxury real estate or any senior housing sector, then it is essential. The better you know everything about every interest and budget and others about potential buyers, the easier it will be for you to grasp them and keep hold. You will need to develop in-depth knowledge of their lifestyle, needs, and habits. The latest developments in the housing sector and what are the latest requirements of the audience.
Have a Team of Professionals –
Individually you will never be able to accomplish much. You will require partners and a team. So, list other agents and brokers, and you will get good leads and referrals. If you think half of your profit will go to other realtors, then you should know that it is essential for your business. Also, if you want, you can create posters for promoting your real estate business, it is necessary, and you will get back the same profit from other sources like the traffic/audience.
Hiring a Virtual Assistant & Marketing Team Member –
Time is something you do not have; you cannot give time to servicing your clients and do enough marketing. So, it is better to hire an employee for it. You can get an affordable part-time virtual assistant. There are websites like cut your payroll, where you can hire a virtual assistant. Many real estate brokers have suggested that their virtual assistant has helped them get a good audience and concentrate on genuine buyers.
Hire a Professional Photographer –
Photos are a pivotal part of the real estate marketing materials to showcase the properties in a good style. During the buyer’s decision-making process, photos have been helpful for 89% of homebuyers. It makes the buying process easy and reliable. Professional photographers are good; they know the knack for taking pictures of the property at such an angle that it looks more extensive and more beautiful. So, you should always choose the photographers to show your property in style.
Wrapping Up –
The strategies mentioned above are used by real estate agents in the senior housing sector. And besides that, some even use the technique of Matterport Scans which is a 3D camera, and some even take their audience on a virtual tour too. So, these are the tactics used by real estate agencies that you can also use. Try it and flourish in your business.