New Title & Description Lengths for Google SEO in Search Results

Must read

How universities became stigmatised as conceited professionals

The consequences of Brexit are depressing, and universities are the simplest starting to see the many ways in which this second of madness can...

Sarah Church to become senior companion vice provost for undergraduate education

Stanford physics Professor Sarah Church will become the senior companion vice provost for undergraduate education on Sept. 1. Harry J. Elam Jr., vice provost...

Trio in the back of flagship free faculty convicted of defrauding Department of Training

The founder of a flagship free faculty and participants of the body of workers had been informed they may face time in prison after...

Students, educators and communities need to unite for schooling and inform the Government we come before earnings and markets

Students and workforce contributors in higher and similarly education are dealing with the most critical assignment to our region's destiny in a generation. Unlimited...
New Title & Description Lengths for Google SEO in Search Results 1
Lucille Barretthttps://bloggingkits.org
Future teen idol. Hardcore tv lover. Social media guru. Zombie aficionado. Travel scholar. Biker, shiba-inu lover, audiophile, Mad Men fan and proud pixelpusher. Working at the junction of minimalism and elegance to answer design problems with honest solutions. I'm fueled by craft beer, hip-hop and tortilla chips.



If you haven’t given your title and description meta tags some love lately, it might be a good thing you procrastinated… there are new title and description lengths in the Google Search Results.  Google has increased the width of the search results for nearly all users (although they could roll it back at any time).

For reference, the space used for the organic search results is now 600 pixels wide, compared to the old 500 pixels.

Titles

Read More Articles :

The new title length is 70 characters before Google will truncate the title with ellipses (…).  This is an increase of 10-15 characters, which is pretty significant.  It can go up to at least 71 characters, depending on the letters used, since l and I are small characters.

Depending on the length of the words, an additional 2-4 words can be added to the title tag.  Or some sites that are happy with their title tag could add their site name to the end instead.

Of course, as with any SEO changes, you will want to monitor the CTR of old titles versus new ones, but don’t forget that many other outside factors affect CTR, including that some organic results will be higher pages. Some that were below the fold may be above it.

Here is an example coming in the right at 70 characters.

 

And another coming in at 71.

 

Mobile has also increased their title tag length, and it is even longer than desktop titles.

Uncategorized

Descriptions

Descriptions have also increased by about 16-20 characters per line.  The new description length per line is 100 characters.

However (important!) Google has still truncated the descriptions for many search results.  This means that the overall description is only displaying 150-160 characters total right now, for a usual 2 line snippet.  So here is how they currently appear:

 

I would expect that Google adjusts their search results to allow for longer overall descriptions, instead of the current situation where the second line is only using just over half the line space compared to the first line.

We are also seeing descriptions that were 100 characters or less simply showing up with a single description line in the search results.

 

If you have some “short but sweet” search results under 100 characters, you will want to pay attention to those since they will reduce your result’s footprint in the search results.

For those with three-line snippets, they are currently 278 characters per line.

These new changes will definitely make it nicer for SEOs struggling within the title constraints and could use those extra 10-15 characters for their titles.  But do keep in mind, Google could roll back the changes to the search results width, and these character counts could vary for non-English character languages.

Length for Titles & Descriptions in the Google Search Results

SEARCH RESULT AREASIZE
Title Tag in Characters71 Characters
Title Tag in Pixels (Most Accurate)600 Pixels
Description in Characters100 Characters
Description in Pixels1200 Pixels



More articles

Latest article

How universities became stigmatised as conceited professionals

The consequences of Brexit are depressing, and universities are the simplest starting to see the many ways in which this second of madness can...

Sarah Church to become senior companion vice provost for undergraduate education

Stanford physics Professor Sarah Church will become the senior companion vice provost for undergraduate education on Sept. 1. Harry J. Elam Jr., vice provost...

Trio in the back of flagship free faculty convicted of defrauding Department of Training

The founder of a flagship free faculty and participants of the body of workers had been informed they may face time in prison after...

Students, educators and communities need to unite for schooling and inform the Government we come before earnings and markets

Students and workforce contributors in higher and similarly education are dealing with the most critical assignment to our region's destiny in a generation. Unlimited...

Sex education is the only manner to fight the terrible toll of infant abuse

Throughout England and Wales, police and crime commissioners are managing a dramatic escalation in instances of reported infant sexual exploitation. In Northumbria, where I'm...