Sunday, December 20, 2020

New Title & Description Lengths for Google SEO in Search Results

Must read

Windows 10 Version 1703 KB4016240 Update released

The Replace is already daily through Windows Update. Every day, it is mounted robotically on maximum gadgets going for walks Home windows 10 Version...

Apple updates Mac Pro computing device models, starts offevolved at Rs 2,forty nine,900

After updating its iPad lineup and freeing the special version of iPhone 7 Plus Red, Apple has now up to date its Mac Seasoned...

‘China’s digital tech progress spurred India’s digitisation’

China's speedy strides in digital technology have not directly stimulated India to digitize its economic system, TCS's Asia-Pacific president has said. In mobile bills and...

Synthetic Intelligence, large information dominate HR tech meet

Society for Human Useful resource Control (SHRM) these days stated that its 0.33 HR Tech Conference 2017, introduced together over 850 delegates, who discussed...




If you haven’t given your title and description meta tags some love lately, it might be a good thing you procrastinated… there are new title and description lengths in the Google Search Results.  Google has increased the width of the search results for nearly all users (although they could roll it back at any time).

For reference, the space used for the organic search results is now 600 pixels wide, compared to the old 500 pixels.

Titles

Read More Articles :

The new title length is 70 characters before Google will truncate the title with ellipses (…).  This is an increase of 10-15 characters, which is pretty significant.  It can go up to at least 71 characters, depending on the letters used, since l and I are small characters.

Depending on the length of the words, an additional 2-4 words can be added to the title tag.  Or some sites that are happy with their title tag could add their site name to the end instead.

Of course, as with any SEO changes, you will want to monitor the CTR of old titles versus new ones, but don’t forget that many other outside factors affect CTR, including that some organic results will be higher pages. Some that were below the fold may be above it.

Here is an example coming in the right at 70 characters.

 

And another coming in at 71.

 

Mobile has also increased their title tag length, and it is even longer than desktop titles.

Uncategorized

Descriptions

Descriptions have also increased by about 16-20 characters per line.  The new description length per line is 100 characters.

However (important!) Google has still truncated the descriptions for many search results.  This means that the overall description is only displaying 150-160 characters total right now, for a usual 2 line snippet.  So here is how they currently appear:

 

I would expect that Google adjusts their search results to allow for longer overall descriptions, instead of the current situation where the second line is only using just over half the line space compared to the first line.

We are also seeing descriptions that were 100 characters or less simply showing up with a single description line in the search results.

 

If you have some “short but sweet” search results under 100 characters, you will want to pay attention to those since they will reduce your result’s footprint in the search results.

For those with three-line snippets, they are currently 278 characters per line.

These new changes will definitely make it nicer for SEOs struggling within the title constraints and could use those extra 10-15 characters for their titles.  But do keep in mind, Google could roll back the changes to the search results width, and these character counts could vary for non-English character languages.

Length for Titles & Descriptions in the Google Search Results

SEARCH RESULT AREA SIZE
Title Tag in Characters 71 Characters
Title Tag in Pixels (Most Accurate) 600 Pixels
Description in Characters 100 Characters
Description in Pixels 1200 Pixels




More articles

Latest article

Windows 10 Version 1703 KB4016240 Update released

The Replace is already daily through Windows Update. Every day, it is mounted robotically on maximum gadgets going for walks Home windows 10 Version...

Apple updates Mac Pro computing device models, starts offevolved at Rs 2,forty nine,900

After updating its iPad lineup and freeing the special version of iPhone 7 Plus Red, Apple has now up to date its Mac Seasoned...

‘China’s digital tech progress spurred India’s digitisation’

China's speedy strides in digital technology have not directly stimulated India to digitize its economic system, TCS's Asia-Pacific president has said. In mobile bills and...

Synthetic Intelligence, large information dominate HR tech meet

Society for Human Useful resource Control (SHRM) these days stated that its 0.33 HR Tech Conference 2017, introduced together over 850 delegates, who discussed...

Hy-Vee Updates Meals Safety Tech

Midwestern grocer Hy-Vee Inc. Has selected ReposiTrak to manage regulatory and commercial enterprise documentation compliance within its supply chain. ReposiTrak, an entirely owned subsidiary of...