Corporate Gifting is one of the best ways to acknowledge your relationship with your clients, business partners, employees, and managers. Rather, it has become a mandate for the businesses to present them to their new vendors or at times using them as a thank-you note.
But buying a corporate gift is not as easy it seems. With hundreds of options floating around in the market, choosing a suitable gift catering to your specific need becomes a tricky task. Giving a wrong gift can defeat the whole purpose and might rather end up stored in a bottom drawer by the receivers. So, if you want to create a successful corporate gifting experience, then have a read through some of the most effective tips –
Nothing can be more appreciable than investing in gifts that are personalized to each of your client’s needs. The range of gifts would vary from client to client – a gift best suited for giving away to your employees would not be suitable to present to your business partners. For instance, for gifting your employees, you could choose anything from bowls, baskets, candle holders to lunch boxes, watches, wall clocks etc. But the selection of a gift for your business partner has to be well thought and planned.
Consider the Usefulness
The best way of selecting a gift is to always think from the receiver’s perspective, whether it is your customer or your staff member. List down all the options that you feel will be useful for them in some way or the other in their daily routine and would be cherished by them for months or years to come. Buying something which is completely futile and doesn’t serve any purpose for them should be dropped off immediately.
The theme of the Event
This is another important factor to be kept in mind while buying corporate gifts. You should always choose the gift from the perspective of an event. For instance, selecting a plastic based item for an event revolving around the harmful effects of plastic will be a pure recipe for disaster. Remember- the sole purpose of using corporate gifts is to establish your brand identity and enhance visibility. So, the gifts should always complement the theme of the event.
Ask for Volume Discounts
While searching the market, you would come across fixed price vendors as well as vendors offering great discounts on ordering a bulk quantity. Being an astute businessman, you also want to cut down the costs as much as you can. The more you buy, the larger is the discount. Also, there is no harm in buying a larger quantity of items to avail a cost-effective deal as these items are non-perishable and can be used as a giveaway even in future.
There is no doubt that corporate gift serves as a great means to strengthen your relationship with your clients, but it needs to be carefully chosen. By following the above-mentioned tips, you are surely going to decide on the best option.