Seven Popular Types Of Marketing

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Lucille Barrett
Lucille Barrett
Future teen idol. Hardcore tv lover. Social media guru. Zombie aficionado. Travel scholar. Biker, shiba-inu lover, audiophile, Mad Men fan and proud pixelpusher. Working at the junction of minimalism and elegance to answer design problems with honest solutions. I'm fueled by craft beer, hip-hop and tortilla chips.

Marketing has a broader scope of definition besides just advertising. It is a medium through which a seller tries to develop communication with their potential customers and makes them aware of their products and services. Also, it helps present how their products and services can be useful to the customers. Hence it forms a core and integral part of any business. There are a plethora of marketing schemes that are adopted by different companies. Here we list down the most popular types of marketing:


Influencer Marketing

Companies adopt a strategy wherein they contact influential people to promote their brand and business. They pick influencers who can drive customer engagement and increase conversion by promoting their products. An influencer is someone who has a huge network list or fan following. Since they have a huge list of followers, it is easy to predict that their followers will surely listen to what they say, which big brands use as an advantage.

Affiliate Marketing

Affiliate marketing is adopted by numerous companies these days for sales and marketing purposes in which they promise to pay extra commission to a company or any person who sells their products or services via referrals. In return, they reward the affiliates through commissions or other perks to influence customers and generate sales for their brand. Affiliate marketing is usually coupled with influencer marketing to target a vast demography.

Social Media Marketing

Social media marketing is done via different social media platforms such as Facebook, LinkedIn, Instagram, etc. Social media marketing aims to engage the audience, generate traffic, and create brand awareness of a product or service via social media platforms to generate leads.

Outbound Marketing

Outbound marketing is generally known as interruptive marketing, wherein a company or firm sends its message about a product or service to the audience. This type of marketing can be done via various modes, such as billboard advertisements, cold emails, direct mail, cold calls, etc.

Such a type of marketing is more focused on selling products and services rather than educating the audience about a particular brand. It raises awareness and inspires customers to buy, subscribe or visit a store irrespective of sharing information and details of a brand, product, or service.

Inbound Marketing

Unlike outbound marketing, which lets out a message, inbound marketing is focused on driving the customers to the seller’s website with information and useful content. It creates a situation wherein people are looking out for solutions for their problems, and requisites hit your company profile or website where they can find a relevant product or service that can solve their problem.

It is a long-term marketing strategy that uses different digital marketing tacts to educate potential customers about the products and services you offer.

Content Marketing

As the name suggests, content marketing is about creating content that can trigger customer interaction with your brand. Content marketing aims at convincing your customers to share their email-id, phone number, or address so that they can reach out to them and go ahead with their marketing strategies differently.

It can be thought of as a type of inbound marketing wherein the customer discovers a solution for a problem that he/ she is searching for over the internet. Content marketing can generate leads and drive customer engagement and loyalty.

Personalized Marketing

It is a strategy companies use to create a more personalized experience for their customers. It is one-to-one marketing that engages and entices the audience by referring to them personally as an individual. This type of marketing is customized according to the needs of the different customers and communicates to the audience in a friendly manner.


Besides the top seven types of marketing mentioned above, there are numerous other marketing strategies that you can implement for your business. Something that works well for your competitor may not work the same for you. Knowing about the different marketing types is not enough; you should know which marketing type to reap the best results.

Thus it is vital to find out where your expertise lies and how you can use it to make your business generate huge revenues. For this, you can also consider taking marketing certification courses to better understand the different marketing types and ways to implement them effectively in your business.

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