Spring is coming. Bright green blades of grass are beginning to peek up from under leaves on the ground, bulging flower buds are preparing to burst, bringing radiant flowers back into the world, and along with all this new life comes a feeling of rejuvenation. It’s time to spruce things up for your online business.
1. Dust Off That Blog
The cliché “Content is King” can be cast in many different lights, but in this case, we’re going to view it from an SEO perspective. Regularly adding content to your website’s blog shows search engines like Google that your business is alive. A stagnant site is a boring site, and there is no reason for users to keep coming back if you don’t have something new and exciting to offer each time.
Where do you start? Well, you need to start by adding 500 words of content to your blog a week but make it a goal to hit 2,000 by the time spring starts Stump Blog.
Do you need some ideas for adding content? Search for blogs in your niche. You don’t need to copy them, but looking at what they are doing will most likely spur some ideas.
2. ShakeOut Those Old Social Media Accounts
Yeah, I know. You already have your social media accounts set up, but are you using them?
Social Media signals are proving to have slightly more of an effect on SEO than they have in the past, and so they should. If you stop and think about it – links from social profiles to your website are backlinks. The only question is how much authority do they actually pass? Why Google tries to figure that out, let’s make it a goal to start posting more!
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Post once a week to start. Then, after a bit, bump it up to twice a week. Before you know it, you’ll be thinking, “Oh, I should post this!” every time you see an article or meme that you think your customers would like.
If you’re looking to save time while managing multiple accounts, social media management tools like Hoot Suite. It can come in handy when you want to submit to Facebook, Twitter, and Google+ all at once.
3. Clean-Up That Clutter On Your Landing Pages
How does landing page optimization improve SEO, you ask? This reason won’t surprise you. In fact, it will make perfect sense.
Improving engagement on your landing pages directly affects your bounce rate (BR) and click-through rate (CTR), which are pretty much the same thing, but that’s for another day.
Decreasing your bounce rate tells search engines that people like your website. In the end, search engines are all about the user experience. If they feel like users are not finding what they are looking for, why should they keep sending them back?
Using a tool like Crazy Egg to do A/B testing to fix roadblocks, boring titles, and poor performing pages in general. With all the testing you’ll be doing, you’ll likely increase sales, too, so it’s a win-win, really.
4. Lastly, Plant Some SEO Seeds
SEO seeds, in this case, are inbound links that serve a dual purpose. The first being that they are placed with the sole purpose of driving potential traffic to your site and the second purpose is that they are placed on trusted sites that may pass authority to boost your natural search rankings.