Apple’s Planet of the Apps Reality Show Is Seeking Its Cast

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Lucille Barrett
Lucille Barrett
Future teen idol. Hardcore tv lover. Social media guru. Zombie aficionado. Travel scholar. Biker, shiba-inu lover, audiophile, Mad Men fan and proud pixelpusher. Working at the junction of minimalism and elegance to answer design problems with honest solutions. I'm fueled by craft beer, hip-hop and tortilla chips.

Apple’s first original series is getting ready for production.

Dubbed planet of the apps, the reality show unveiled earlier this year but had not yet been named, will accept cash submissions between now and Aug. 26. The show’s producers have requested a one-minute video introducing the person, the name and description of his or her app, and how much money the person needs to get it to the App Store, among other things. The show’s site also lists several tips on lighting and audio to help users submit their videos.


But before you get your camera and tripod ready, be aware that Apple is only seeking those who already have an iOS, macOS, tvOS, or watchOS app in beta or will have it in beta by Oct. 21.

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Apple AAPL -2.12% announced in March that it would launch its first original series. While the company shared few details at the time, it did say that music artist, along with TV executives Ben Silverman and Howard T. Owens, would be involved in the show. In an interview with the New York Times, Apple’s senior vice president of Internet software and services Eddy Cue said that the then-unnamed show would center on apps and its App Store.

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The move was an important one for Apple as it tries to round out its existing content offerings. While it has produced some exclusive content, including a behind-the-scenes documentary on Taylor Swift’s 1989 world tour, it hasn’t jumped into the original content market like Amazon or Netflix. Planet of the Apps (which is quite a play on words) attempts to expand its exclusive content and get more people to its services.

While online submissions are now open for Planet of the Apps, there’s still precious little shared about the show and what to expect. The site only says it’ll be a “groundbreaking new series about apps and their creators.” The site does, however, add that selected participants will be able to get “hands-on guidance from some of the most influential experts in the tech community, featured placement on the App Store, and funding from top-tier [venture capitalists].”

According to the showrunners, Planet of the Apps will film in Los Angeles starting in late 2016 and run through early 2017. Anyone who cannot make the schedule work, they say, should not apply.

But if you’re a developer or hoping to become one and want your shot at getting on Apple’s first original series, now’s your chance.

Apple's Planet of the Apps Reality Show Is Seeking Its Cast 1

The founders of the meal-delivery kit service sit down with Fortune.

It took Matt Wadiak just a few minutes to whip up a summer green salad with green beans and carrots in a mustard shallot red vinaigrette. In about a half-hour, Wadiak, with my (very little) help, had prepared the main course—grilled barramundi on top of an heirloom tomato salad with smashed crispy fingerling potatoes.

If Wadiak had his way, all Americans would be cooking this way at home. “We want to get people back in the kitchen again,” says Wadia, a 38-year-old co-founder of Blue Apron, a meal-kit-­delivery startup. “Food is such an important part of our culture, and sharing that with another person is perhaps one of the most intimate things you can do.”

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