Registration Is Now Open For Both IGC Shows

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Lucille Barrett
Lucille Barrett
Future teen idol. Hardcore tv lover. Social media guru. Zombie aficionado. Travel scholar. Biker, shiba-inu lover, audiophile, Mad Men fan and proud pixelpusher. Working at the junction of minimalism and elegance to answer design problems with honest solutions. I'm fueled by craft beer, hip-hop and tortilla chips.

Registration is now open for The Eastern Show for IGCs and IGC Show Chicago, event organizers just announced. Quick-click registration takes only minutes at the event websites, and, which detail everything planned for the summer industry gatherings. At both events, the trade show, three keynotes, and Tuesday evening’s party and concert are all free. For a limited time, ‘All-Access Pass’ Packages, providing entry privileges to the interactive retail education conference and other key benefits, are available at a discounted rate.

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EITC – The Eastern Show for IGCs will be held August 2-4 at the Valley Forge Casino Resort just outside Philadelphia. In addition to offering slots and table games for gaming enthusiasts, the venue offers seven diverse on-site dining options, including celebrity chef Luke Palladino’s LP Steak, a newly renovated spa and fitness center, easy access from all major roads, and free valet parking daily – all in an area that draws visitors with a range of options in evening dining and entertainment.

EITC Show attendees will enjoy three free keynotes each morning before the trade show opens, as well as a free disco-retro party and concert from Gloria Gaynor, loved for her inspirational hit “I Will Survive.” (Party and concert brought to you by your friends at Bonide Products and Garden Centers of America.) Complimentary shuttles buses will be available to transport EIGC Show guests from the Philadelphia International Airport (PHL) to the Valley Forge Casino Resort and surrounding hotels.

IGC Show Chicago celebrates its 10th Anniversary serving the industry, August 16-18 at Navy Pier, with a special 10-Year Birthday Bash Tuesday evening – free to all – with a special up-close-and-personal live concert from rock legends REO Speedwagon. (Party and concert brought to you by your friends at Bonide Products and Garden Centers of America.) IGC Show Chicago attendees will also enjoy three free keynotes each morning – including Mike Ditka, Pro Football Hall of Fame Player & Super Bowl-winning Coach – before the trade show opens.

New to both the EIGC – The Eastern Show for IGCs and IGC Show Chicago, attendees will have the opportunity to get a taste of the IGC Retailer Conference during Tuesday morning’s sessions – FREE and open to all. Judy Sharpton and Steve Bailey will get the conversation started in a new interactive conference format. Attendees are encouraged to bring their toughest challenges for solutions they can take back to their store and jump in with the ideas that could help the IGC retailer sitting next to them. They’ll also enjoy free coffee and donuts. Preregistration is not required to attend Tuesday’s free sessions.


Those registering for the full retail education program at the IGC Retailer Conference will take back ideas for their store from five all-new tracks exploring the latest in selling to Millennials, visual merchandising, store spruce-ups, garden center finances, and floral. Matt Britton, America’s Leading Expert on Selling to Millennials, will headline the conference this summer. Britton, whose global digital marketing agency, MRY, specializes in younger generations, has consulted more than half the Fortune 500 on Millennial marketing strategies, including Procter & Gamble, Visa, CocaCola, Nike, and Microsoft. Britton’s track, titled after his best-selling book, opens with the session, “Who Are These Creatures We Call ‘Millennials’ & What Do They Want from Us?”

Britton will detail what Millennials look for in their shopping experiences and how garden centers can deliver that to win their business long-term.


WASHINGTON – Disco diva Gloria Gaynor’s inspirational anthem “I Will Survive” has been added to the Library of Congress’ National Recording Registry in Washington, DC, which preserves sound recordings that have cultural, artistic, and historical importance to American society. IGC retailers can see Gaynor perform this hit live in a special Tuesday evening disco-retro party and concert this summer at EIGC – The Eastern Show for IGCs.

Gaynor was featured on CBS News recently to celebrate this latest achievement and learn more about the song’s making. To watch the interview, visit IGC’s website. Gaynor commented on how the song has held special meaning for her: “’ I Will Survive’ is my mantra, the core of my God-given purpose. It is my privilege and honor to use it to inspire people around the world of every nationality, race, creed, color, and age group to join me as I sing and live the words: ‘I Will Survive.’”

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